This is an advertisement for Jiwani suits for guys. It shows a woman wearing the jacket of the suit that the man once wore. The man is wearing a white shirt and suit pants. By looking at the picture, you could tell that the women badly desires the man. For this advertisement, that would be because of the suit he is wearing. Across the page it says "A custom tailored suit is a natural aphrodisiac." That means that not only is it a simple suit, but it arouses sexual desire. As you can tell by looking in the picture, the women is pulling the man towards her, as if what is written across the page is true. This ad is selling the suit as sophisticated, but at the same time also draws attention from women.
Thursday, August 30, 2007
http://www.abovethelaw.com/images/entries/Jiwani%20ad%20Jiwani%20advertisement%20Above%20the%20Law.JPG
This is an advertisement for Jiwani suits for guys. It shows a woman wearing the jacket of the suit that the man once wore. The man is wearing a white shirt and suit pants. By looking at the picture, you could tell that the women badly desires the man. For this advertisement, that would be because of the suit he is wearing. Across the page it says "A custom tailored suit is a natural aphrodisiac." That means that not only is it a simple suit, but it arouses sexual desire. As you can tell by looking in the picture, the women is pulling the man towards her, as if what is written across the page is true. This ad is selling the suit as sophisticated, but at the same time also draws attention from women.
This is an advertisement for Jiwani suits for guys. It shows a woman wearing the jacket of the suit that the man once wore. The man is wearing a white shirt and suit pants. By looking at the picture, you could tell that the women badly desires the man. For this advertisement, that would be because of the suit he is wearing. Across the page it says "A custom tailored suit is a natural aphrodisiac." That means that not only is it a simple suit, but it arouses sexual desire. As you can tell by looking in the picture, the women is pulling the man towards her, as if what is written across the page is true. This ad is selling the suit as sophisticated, but at the same time also draws attention from women.
Tuesday, August 28, 2007
Day One and the First Response
Good meeting you all today. As indicated on the syllabus, read for Wednesday the Ramamurthy excerpt found under 'relevant links' and the Errol Morris piece entitled 'Liar, Liar, Pants on Fire.' Be prepared to discuss both in class. You will likely find the Ramamurthy, despite its brevity, the more difficult of the two, so give it some time and some study (and don't forget to pay particular attention to words and phrases you don't entirely understand). Lastly, in your 250-500 word response, try to imitate what Ramamurthy does to the E. Taylor Passion ad. That is, 'read' an advertisement the way she does. To help us with the next few weeks, stick with still ads (that is, no video). Find your ad somewhere on the web, and begin your response with a link so we all can see it. Ramamurthy finds many many details about the Elizabeth Taylor ad. We can't expect you to be so fluent with this kind of analysis, but give it a shot. What details can you notice in an advertisement? What can you say about it?
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